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Crest
Problem: No one cares about advertisements for dental hygiene products, as there's nothing new about them and they all do basically the same thing (9 out of 10 dentists recommended? What happened to the last one?)
Solution: Garner audience attention and participation by making consumers think about their dental hygiene practices and vote for the "correct" way to take care of your teeth (hopefully no friendship-ending fights will
come about, but no promises).
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Tooth
Brush
Tooth paste
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Floss
Art Direction: Elizabeth (Liz) Hornick (website)
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